“Whenever you do a thing, act as if the whole Internet were watching.”

“I believe a leaf of grass is no less than the journey-work of a well-thought-out content strategy.”

“And one who copywrites of his own free will shall never lack for happiness; and he will never come to utter ruin.”

“It’s not who I am underneath, but what I do on the Internet that defines me.”

“Love the brand in yourself and not yourself in the brand.”

“Life is the art of branding without an eraser.”

“To err is human; to suppress with strategic web assets, divine.”