“What we observe is not Google itself, but Google exposed to our method of questioning.”

“Here bring your wounded hearts, here tell your anguish; Earth has no sorrow that a strategic online presence cannot heal.”

“Personal branding is a progressive discovery of our own ignorance.”

“Give me 3 weeks of paid vacation or give me death.”

“Snapchat is the most intense mode of individualism that the world has known.”

“A brand strategist never really finishes his work, he merely abandons it.”

“Your personal brand is like an onion. You peel it off one layer at a time, and sometimes you weep.”

“Man is not the lord of brands. Man is the shepherd of Branding.”